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Address » 29 Covent Lane, Oakland,
CA 94608
Tel » 415.335.3588 | Fax
» 708.575.1304 | Email »
copywriter@nictan.com
Career Objective
To create award-winning ideas that yield accountable results.
Work Experience
Copywriter @ OgilvyOne SF (Mar 2007 - present)
Currently working on campaigns for Yahoo!.
Projects include the launch of the 2007 Yahoo! 360 branding campaign,
which won a WMA Award, as well as on-going integration of branding into projects
for other business units within Yahoo!.
Associate Creative Director/Sr Copywriter @ AGENCY.COM (Oct
2000 - Mar 2007)
Worked on notable brands like eBay, Ask.com, Lexus, adidas
golf, PayPal, KUMHO tires, Miller, Visa
USA, IndyMac Bank, BrownCo (now
e*trade), Discovery Network, British
Airways, Starwood, WeightWatchers, AARP, 20th
Century Fox, Sears, Chicago
Board Options Exchange (CBOE) & Wells
Fargo. Projects employ a variety of online
tactics, including e-mail marketing, search engine
marketing and optimization, highly targeted creative buys, extensive
rich media executions and exploration of interactive
innovations. Won multiple awards for eBay’s “it” online
campaign, direct response "it" campaigns and Miller’s “Taste
Loss” interactive
campaign.
Copywriter @ asatsu malaysia (Jan 1997 - Oct 2000)
Worked on Pioneer Electronics (consumer electronics), Minolta
(copiers, laser printers and cameras) and pitched for dotcom projects
(localized search engine and short messaging technologies) involving
brand strategies, e-business planning, conceptualizing and site
architecture. Crafted and produced above- and below-the-line campaigns
for Dumex Growing Up Milk and Sony. Set up the framework
and architecture for Gen-A (Generation Audio) Virtual Commune, an
online community for generation-x Sony consumers in Malaysia.
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