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Career Objective
To create award-winning ideas that yield accountable results.

Work Experience
Copywriter @ OgilvyOne SF (Mar 2007 - present)
Currently working on campaigns for Yahoo!. Projects include the launch of the 2007 Yahoo! 360 branding campaign, which won a WMA Award, as well as on-going integration of branding into projects for other business units within Yahoo!.

Associate Creative Director/Sr Copywriter @ AGENCY.COM (Oct 2000 - Mar 2007)
Worked on notable brands like eBay,, Lexus, adidas golf, PayPal, KUMHO tires, Miller, Visa USA, IndyMac Bank, BrownCo (now e*trade), Discovery Network, British Airways, Starwood, WeightWatchers, AARP, 20th Century Fox, Sears, Chicago Board Options Exchange (CBOE) & Wells Fargo. Projects employ a variety of online tactics, including e-mail marketing, search engine marketing and optimization, highly targeted creative buys, extensive rich media executions and exploration of interactive innovations. Won multiple awards for eBay’s “it” online campaign, direct response "it" campaigns and Miller’s “Taste Loss” interactive campaign.

Copywriter @ asatsu malaysia (Jan 1997 - Oct 2000)
Worked on Pioneer Electronics (consumer electronics), Minolta (copiers, laser printers and cameras) and pitched for dotcom projects (localized search engine and short messaging technologies) involving brand strategies, e-business planning, conceptualizing and site architecture. Crafted and produced above- and below-the-line campaigns for Dumex Growing Up Milk and Sony. Set up the framework and architecture for Gen-A (Generation Audio) Virtual Commune, an online community for generation-x Sony consumers in Malaysia.


portfolio  |  résumé

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