adidas golf » tour 360

The objective
adidas was launching their new top of the line golf shoe, the Tour 360, with the distinction that it wasn't just a shoe. The idea was to shift perception that adidas golf shoes are equipment, like a golfer's clubs and ball.

The result
Treating the shoe (aka equipment) as an object of desire, the following 2 executions played up the "wow-factor", revolutionary new features and aggressive style consistent with the introduction of any golf equipment.



"Teaser Trailer" 300x250 box unit

"Specs" interactive expandable banner (custom placement)

Online:
eBay
Miller
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adidas
» Tour 360
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Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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