Ask.com » Rebrand

The objective
As part of the new rebrand of Ask.com, the clients wanted to be seen as the next evolution of search, and introduce the idea that Ask.com tools can help deliver more relevant results sooner.

The result
Using the visual device of endless blue links scrolling by, this ad seeks to create a sense of doubt in the current crop of search engines (namely Google). Users are then presented with a new alternative: Search enhanced with tools.



"All Tools " Expandable ad

Online:
eBay
Miller
adidas
Lexus
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Ask.com
» Rebrand
» World Cup
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Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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