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Ask.com » Rebrand
The objective
As part of the new rebrand of Ask.com, the clients wanted to be
seen as the next evolution of search, and introduce the idea
that Ask.com tools can help deliver more relevant results sooner.
The result
Using the visual device of endless blue links scrolling by, this
ad seeks to create a sense of doubt in the current crop of search
engines (namely Google). Users are then presented with a new alternative:
Search enhanced with tools.
"All
Tools "
Expandable ad
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