British Airways » Triple Miles Seat Sale Promotion

The objective
To generate excitement and increase bookings for this Club World (Business Class) seat sale while building on the positioning of "Truly flat beds for better sleep in business class."

The result
Witty visual play on the theme "Better sleep in business class" further proves the point that British Airways' truly flat beds not only helps you arrive refreshed, it's also literally a rewarding experience.

"Landing" Box unit

"Magnified" Box unit

"Nodding off" Box unit

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
- - - - - - - - - - -
British Airways
» Triple Miles
- - - - - - - - - - -
BrownCo

Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

portfolio  |  résumé

Click to view the work.