BrownCo » Customer Acquisition Campaign

The objective
BrownCo is a brokerage service provided by J.P. Morgan Invest. They work exclusively with active and experienced traders. The acquisition campaign seeks to continue to increase conversion while lowering cost per application. All without any promotional offer.

The result
With a varied approach in messaging, which emphasized low $5 trades in the call to action, we found that very targeted messages cut through the clutter better and acquired a majority of responses. In the process, media also managed to isolate and optimize the successful units in order to further lower cost per app.



"Qualify" Banner

"Payback" Pop-up

"Ratings" Box unit

"Outgrow" Pop-under

"Margin" Box unit

"Talk Options" Superbanner

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