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BrownCo » Customer Acquisition Campaign
The objective
BrownCo is a brokerage service provided by J.P. Morgan Invest. They work exclusively
with active and experienced traders. The acquisition campaign seeks to continue
to increase conversion while lowering cost per application. All without any
promotional offer.
The result
With a varied approach in messaging, which emphasized low $5 trades in the
call to action, we found that very targeted messages cut through the clutter
better
and acquired
a
majority
of
responses.
In the
process, media also managed to isolate and optimize the successful units
in order to further lower cost per app.
"Qualify" Banner
"Payback" Pop-up
"Ratings" Box
unit
"Outgrow" Pop-under
"Margin" Box
unit
"Talk
Options" Superbanner
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