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Discovery » Walking with Cavemen
The objective
To portray this must-see documentary in the same grand scale as
other previous Discovery Channel documentaries.
The result
The online campaign, which supported the offline campaign, succeeded
in achieving one of the highest viewership ratings in cable history.
We utilized large, impactful units to create an exciting, cinematic
appeal to what was deemed as a definitive look at
where
humans
came
from.
"Survive" Eyeblaster
"Danger" Unicast
"Now and Then" Box unit
Landing Page (Launch full screen)
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