Discovery » Walking with Cavemen

The objective
To portray this must-see documentary in the same grand scale as other previous Discovery Channel documentaries.

The result
The online campaign, which supported the offline campaign, succeeded in achieving one of the highest viewership ratings in cable history. We utilized large, impactful units to create an exciting, cinematic appeal to what was deemed as a definitive look at where humans came from.



"Survive" Eyeblaster

"Danger" Unicast

"Now and Then" Box unit

Landing Page (Launch full screen)

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
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Discovery
» Walking with Cavemen
» Nefertiti Resurrected
» Resident Life
» Jim Rose's Twisted Tour
- - - - - - - - - - -
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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