eBay » it campaign

The objective
Support and build on the unified marketing efforts led by BBDO. The idea is to communicate that it is everything you want, whether it's new or used, big or small, cheap or expensive, you can get it all on eBay.

The result
To inspire shoppers to bid or buy within 7 days of seeing the online campaign, the executions are highly compelling and provide a real-time, dynamic read-out of the availability and cost of sought-after items.

Accolades
2006 Internet Advertising Awards (IAC), Web Marketing Association, Outstanding Rich Media Online Campaign
Download pdf: OMMA and iMedia Connections



"Throw it" video page takeover

"Flip it " box unit

"Fuzzy it" expandable banner


Online:
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eBay
» it campaign
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Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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