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eBay » it campaign
The objective
Support and build on the unified marketing efforts led by BBDO.
The idea is to communicate that it is
everything you want, whether it's new or used, big or small,
cheap or expensive, you can get it all on eBay.
The result
To inspire shoppers to bid or buy within 7 days of seeing the online
campaign, the executions are highly compelling and provide a real-time,
dynamic read-out of the availability and cost of sought-after items.
Accolades
2006 Internet Advertising Awards (IAC), Web Marketing Association,
Outstanding Rich Media Online Campaign
Download pdf: OMMA and iMedia Connections
"Throw
it"
video page takeover
"Flip
it "
box unit
"Fuzzy
it"
expandable banner
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