eBay » it campaign
Support and build on the unified marketing efforts led by BBDO.
The idea is to communicate that it is
everything you want, whether it's new or used, big or small,
cheap or expensive, you can get it all on eBay.
To inspire shoppers to bid or buy within 7 days of seeing the online
campaign, the executions are highly compelling and provide a real-time,
dynamic read-out of the availability and cost of sought-after items.
2006 Internet Advertising Awards (IAC), Web Marketing Association,
Outstanding Rich Media Online Campaign
Download pdf: OMMA and iMedia Connections
video page takeover