|
20th Century Fox » Moulin Rouge
The objective
20th Century Fox wanted to build anticipation and excitement for
this lush cinematic neo-musical by director Baz Luhrmann.
The result
We
devised and built a phased strategic plan with a number of different
executions
targeted
within various high-profile media placements. The campaign set
a new standard for the delivery of such a demanding subject,
while producing a high degree of awareness in the minds of the
online audience.
"Another
Night" Superstitial
"Hearts"
Superstitial
"Breathtaking"
DVD pre-order box unit
"Come
and Get Me" DVD launch eyeblaster
|
