20th Century Fox » Moulin Rouge

The objective
20th Century Fox wanted to build anticipation and excitement for this lush cinematic neo-musical by director Baz Luhrmann.

The result
We devised and built a phased strategic plan with a number of different executions targeted within various high-profile media placements. The campaign set a new standard for the delivery of such a demanding subject, while producing a high degree of awareness in the minds of the online audience.



"Another Night" Superstitial

"Hearts" Superstitial

"Breathtaking" DVD pre-order box unit

"Come and Get Me" DVD launch eyeblaster

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
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20th Century Fox
» Moulin Rouge
» Planet of the Apes
» Cast Away
» Dude, Where's My Car?
» Monkeybone
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Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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