Indymac Bank » FlexPay ARM

The objective
Communicate a little known fact: Indymac Bank is one of the nation's top 10 mortgage lenders with great personalized service, a diverse selection of loans and highly competitive rates. And with their FlexPay ARM, buying a home now comes with 3 payment options.

The result
The online ad idea involves getting personal with the user by serving up a banner that tailors its messaging based on the time the user views it. When the user responds to the message, the landing page provides additional details on the FlexPay product in a calm, pleasant environment - a direct reflection of Indymac's brand image.



"Time of Day" dynamic banner

"3 Ways" landing page

Online:
eBay
Miller
adidas
Lexus
Ask.com
- - - - - - - - - - -
Indymac Bank
» FlexPay
- - - - - - - - - - -
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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