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Indymac Bank » FlexPay ARM
The objective
Communicate a little known fact: Indymac Bank is one of the nation's
top 10 mortgage lenders with great personalized service, a
diverse selection of loans and highly competitive rates.
And with their FlexPay ARM, buying a home now comes with
3 payment options.
The result
The online ad idea involves getting personal with the user by serving
up a banner that tailors its
messaging based on the time the user views it. When the user responds
to the message, the landing page provides additional details on
the FlexPay product in a calm, pleasant environment - a direct
reflection of Indymac's brand image.
"Time
of Day"
dynamic banner
"3 Ways" landing
page
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