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lexus » ls 460
The objective
Lexus was launching their new luxury sedan, the LS 460, which was
to sync up with their personalized URL (PURL) idea. So the purpose
of the advertising was to create a sense of curiosity about the
LS 460 and drive them to acquire a customized site experience
with exclusive details about the car.
The result
Running on automotive sections of key media properties, this ad
generated increased awareness of the vehicle and experienced high
interaction rates. Which ultimately drove quality leads for Lexus.
"Shapes"
300x250 box unit
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