lexus » ls 460

The objective
Lexus was launching their new luxury sedan, the LS 460, which was to sync up with their personalized URL (PURL) idea. So the purpose of the advertising was to create a sense of curiosity about the LS 460 and drive them to acquire a customized site experience with exclusive details about the car.

The result
Running on automotive sections of key media properties, this ad generated increased awareness of the vehicle and experienced high interaction rates. Which ultimately drove quality leads for Lexus.



"Shapes" 300x250 box unit

Online:
eBay
Miller
adidas
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Lexus
» LS 460
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Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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