Miller » Bud Select Response

The objective
Miller Lite is being challenged by yet another Bud product called Bud Select. It's touted as a light beer with more taste than Miller Lite. Miller simply needed to reinforce the fact that they got it right the first time with Miller Lite.

The result
This execution is made for the online space and shows that any effort Bud tries is futile. It also communicates that Miller Lite is and always will be the original light beer in a confident and engaging way.



"Photoshop" 300x250 box unit

Online:
eBay
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Miller
» vs Bud Select
» Taste Loss
» Megaphone
» Sports Illustrated
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adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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