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Miller » Bud Select Response
The objective
Miller Lite is being challenged by yet another Bud product
called Bud Select. It's touted as a light beer with more taste
than Miller Lite. Miller simply needed to reinforce the fact
that they got it right the first time with Miller Lite.
The result
This execution is made for the online space and shows
that any effort Bud tries is futile. It also communicates that
Miller Lite is and always will be the original light beer in a
confident and engaging way.
"Photoshop"
300x250 box unit
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