Minolta » Copier Branding (Pitch)

The objective
To build on the brand positioning that differentiates Minolta from its competitors: only Minolta makes copiers that can help relieve all signs of stress in your workplace.

The result
A campaignable idea that's tongue in cheek. This campaign looks at possible outcomes of stressful situations in the workplace caused by other brands of copier.



"Lawyer" Print ad

"Psychiatrist" Print ad

"Doctor" Print ad

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
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Minolta
» Copier Branding
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Sebastian
Next Cars
TNT Express

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