PayPal » Trust & Safety

The objective
PayPal wanted to launch a "trust & safety" awareness campaign targeting online shoppers. The campaign is meant to educate everyone about the safety of paying with PayPal, which keeps users' financial information hidden from online merchants.

The result
This campaign was run alongside other holiday campaigns to reassure buyers that paying with PayPal was the safer alternative when shopping online. A brand study which was done to measure the impact of this campaign found significant lifts in awareness, brand favorability and usage intent among holiday shoppers.



"Hesitation" 300x250 box unit

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
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PayPal
» Trust & Safety
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20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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