Sebastian » Re-Branding (Pitch)

The objective
To position Sebastian is an exclusive hair care brand that's edgy and individualistic in line with the product range it offers. Setting it apart from every other competing brands who over-emphasize on typical beauty shots.

The result
A bold campaign that aims to shock and create an attitude that's targeted at non-conformists and fashionistas. The concept plays on the eternal quest to find a look "to die for" while highlighting the different product ranges.



"Blood" Ad

"Soak" Ad

"Sleep" Ad

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
Sony
Minolta
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Sebastian
» Re-Branding
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Next Cars
TNT Express

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