Sony » Home Theatre in a Box

The objective
Sony Malaysia wanted to launch their easy-to-setup and compact AV systems (called Home Theater in a Box) to the mass market.

The result
"Big Sound, Tiny Speakers" is a concept that translated easily and seamlessly across all languages.



"Booom!" Ad in Bahasa Malaysia

"Woosh!" Ad in English

"Crash!" Ad in Mandarin

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
Make A Wish

Offline:
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Sony
» Home Theatre in a Box
» Amplifiers
» Generation Audio
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Minolta
Sebastian
Next Cars
TNT Express

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