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Sony » Home Theatre in a Box
The objective
Sony Malaysia wanted to launch their easy-to-setup and compact AV
systems (called Home Theater in a Box) to the mass market.
The result
"Big Sound, Tiny Speakers" is a concept that translated
easily and seamlessly across all languages.

"Booom!"
Ad in Bahasa Malaysia
"Woosh!"
Ad in English
"Crash!"
Ad in Mandarin

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