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TNT Express » Festive Greeting Card
The objective
For the festive season of 1996, TNT Express, a world-class provider
of express delivery services, wanted to wish their corporate customers
a Happy Chinese New Year while reinforcing their new global positioning
of personally taking care of their customers' needs.
The result
Capitalizing on the coincidence that orange, TNT Express' corporate
color, is also an auspicious color (aside from red), we designed
a festive greeting card that literally stood out from everything
else the client's customers would receive that year.
"Shapes"
greeting card
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