Wells Fargo » Home Equity Campaign

The objective
To boost home equity loan applications to take advantage of low current interest rates.

The result
A series of banners that first appealed to what the target audience would like to use the value in their home for, and second, provided a rational reason to act on those thoughts now.

"Reasons" Banner

"Bigger car" Banner

"Add a room" Banner

"Impress" Banner

"Bills" Banner

"Speed" Banner

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
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Wells Fargo
» Home Equity
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Make A Wish

Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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