Make A Wish » Xmas Donation Drive (Pro Bono)

The objective
To raise awareness that donating online to the Make-A-Wish Foundation's Christmas appeal is fast, easy and secure. And that it will truly touch the life of a child facing a terminal illness.

The result
Using the casual, unassuming photos of the children every banner, the copy fortifies the level of engagement by emoting the value of any and every contribution. Finishing off with a call to donate online today.



"Perfect" Banner

"Hope" Banner

"Gesture" Banner

"Touch lives " Banner

"All she wants" Banner

Online:
eBay
Miller
adidas
Lexus
Ask.com
Indymac Bank
PayPal
20th Century Fox
Discovery
British Airways
BrownCo
Wells Fargo
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Make A Wish
» Xmas Donation
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Offline:
Sony
Minolta
Sebastian
Next Cars
TNT Express

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