In-house marketing design and brand lead, providing creative and marketing support for website, social, global events and marketing efforts. Worked directly with CMO, VP Marketing, VP Marketing Ops and founders on key initiatives. Relaunched the Transmit Security website with web development team in Tel Aviv. Created branded asset templates for content and social teams to speed up content production. Designed booth experiences for Gartner IAM, RSA Conference, Identiverse and various events in APJ, EMEA and LATAM.
Worked closely with CMO and senior marketing leaders to spearhead brand initiatives to creatively elevate ArangoDB’s brand awareness, which helped to drive demand generation and pipeline efforts. Iterated and fine tuned logo with various color explorations with CEO & CMO within a week. Created brand guidelines with expanded color palette to boost corporate profile and reinvigorate the brand internally and externally. Within first 30 days, set up new design templates for demand generation and social media campaigns while optimizing user experience on website. Look & feel and updated brand messaging was also extended into event designs.
Led in-house design, brand, creative services team and assumed responsibility for the corporate website UI/UX + lead gen campaigns. Worked directly with CMO and other C-suite execs on creative and brand initiatives. Launched the rebranding effort starting late 2016-mid 2017, and continually iterated website updates with new branding & user experience, guided web dev effort to clean up the admin console and markdown CMS. Redesigned collaterals, marketing materials and updated event experiences to complement the new look & feel. In 2018, launched a new category defining product, reinvigorated the company’s mission, vision and values, as well as ran a branding campaign to boost brand awareness, drive increased site traffic, and ultimately, generate more and better qualified leads. This included the launch of new Pricing model, Value-Based Messaging and Trusted Experience Platform. Continually build up martech stack on website throughout 2019-2020 in close collaboration with Demand/Growth team. Led a team of six (2 designers, 3 developers) including myself as “player-coach”, plus managed video production partners and external creative agency teams. [OneLogin was acquired by Quest/One Identity at the end of 2021)
» Highlights: Gartner Magic Quadrant Leader for Access Management in 2020 & 2021, KuppingerCole Leadership Compass Overall Leader for Access Management in 2020 & 2021 and Guinness World Records title for the Most Views of a Cybersecurity Lesson on YouTube in 24 Hours!
As a senior creative leader, my team and I pitched, won, and launched a multi-phase Foster Farm’s 75th Anniversary digital and social campaign in 7 weeks. Led the creative and user experience development of a responsive web and mobile web shopping experience for Toyota, and overhauling the entire CMS tool experience that managed the back end for all Toyota Dealer Associations in the US. Led creative teams (designers, art directors, copywriters and UX designers) on globally distributed, responsive-designed digital modules and Enthusiast campaigns for Intel. Led over 30-person creative teams to launch award-winning, multi-channel, cross-agency Student Banking campaign and Bank of America Home Loans rebrand, Home Loan Assistance site, plus digital ad campaigns for Consumer Banking, Credit Cards, Strategic Business Alliance.
Managed cross office creative teams in SF, Detroit & NYC for Kimberly Clark brands (Pull-Ups & GoodNites). Additionally, provided creative vision and leadership for Organic’s pro bono site redesign proposal for Museum of African Diaspora. Senior creative lead for brands like Wells Fargo, Toyota, Foster Farms, Quaker, Nike, Bank of America and Kimberly Clark, and co-creative lead for Intel.
Part of the team that launched the digital component of the Yahoo! “Be a Better” integrated campaign and web experience, which won a WMA Award. Integrated the branding effort into projects for other business units within Yahoo! (Search, Mobile, Personals, Music etc). Worked as one of six copywriter-art director teams under a Group Creative Director.
Led creative teams and worked in close partnership with UX and Technology to develop online ad campaigns, web and mobile interactive experiences & landing pages, email marketing, SEM/SEO, and innovative rich media solutions. Accolades: Silver AD:tech and DMA awards for eBay’s “it” online campaign and Miller’s “Taste Loss” interactive campaign.
Clients included eBay, Ask.com, Lexus, adidas, PayPal, KUMHO Tires, Miller Brewing, IndyMac Bank, BrownCo, Discovery Networks, British Airways, Starwood, 20th Century Fox & Wells Fargo.
Highlight: Set up the framework and site architecture for the Generation-A(udio) Virtual Commune, Sony’s online community for Gen-X consumers in Malaysia. Concepted and executed ad campaigns in multiple languages: English, Malay and Mandarin.
Clients: British Petroleum (BP), Snickers, M&M's, Thomas Cook Finance, HP, HSBC, Simpson white goods, China Press, Senheng Electric. Concepted and executed ad campaigns in multiple languages: English, Malay and Mandarin.
Highlights: Helped conceptualize, strategize, design and write for Citibank Singapore and Singapore Telecom website. Pioneering interactive team specializing in new media/digital projects.
Accolades: Bronze, Direct Marketers Association Award for Citibank Creative Getaways Campaign.
Toyota
Bank of America
Sony
Yahoo!
adidas
Intel
Citibank
Kimberly-Clark
Quaker
Miller Brewing
Nike
Wells Fargo
eBay
PayPal
Fox Entertainment
