At Transmit Security, the team moves fast, stays secure and doesn't compromise on their product offering. Focusing on the Customer Identity and Access Management market, we have a world class platform supported by innovative products and strong R&D. From a branding perspective, we needed to define how we are redefining the space. And taking the brand messaging and customer identity story globally is what I truly relish. Working closely with each regional team (from APJ to LATAM to EMEA) I was able to support localized roll out for different markets via an updated brand guideline.
Brand iconography was designed to deliver a customized look and feel that felt natural at any scale. Brand colors added the highlight needed to tell the CIAM Redefined story.
Wherever Transmit showed up, we want to be informative and not overwhelming. Simple, bold visuals provide quick definitions of our CIAM services — in person and on-screen.
Translating the brand guidelines into a new site design was fun. I tag-teamed with my VP of Growth to iterate on the design and the build in parallel using Elementor on Wordpress.
The brand evolution worked especially well at conferences too, like the brand engagement zone we conceived for Gartner IAM.
Taking advantage of the high profile location outside the main conference hall, we designed an interactive game that attracted a lot of attendees who wanted a break from the drudgery of walking the expo floor. A looping video provided more information while they waited their turn.
Play the game, get a high score, win swag! But most of all, learn how to protect your customer identities by thwarting bad actors and hackers with Transmit's Identity Platform.
Making sure high-performing content teams have the ability to be efficient is one of my top priorities as a brand and marketing leader. By providing templates that are easy to use, the team can focus on creating content that's almost plug and play, with finishing touches for design to update when they are done copy editing and copy-fitting. Consistency = Productivity.
When it comes to marketing design, I take the approach of "always be testing". Even when using visual elements from the brand guideline, there's room to evolve and generate more variety for better performance, whether it's email mastheads, iconography, background colors or even subtly rounded corners on call to action buttons!
